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Functional Snack : How to capture the new generation of consumers of functional food?

Views: 0     Author: Site Editor     Publish Time: 2022-08-26      Origin: Site


100 billion-level functional food track,

How to capture the new generation of consumers?


With the outbreak of the epidemic, the demand for healthy and functional food has become a hot trend that consumers are paying attention to. Post-90s and millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations.


New & Funny Experience


Young people always love to try new things. Apart from the traditional dosage form, like capsule, tablet, and granule, we’d like to recommend you several trendiest dosage forms: 3F FD Block, 3NC Drink, 3S MIM Powder and NANOPOPTM Bubble Tablet. These dosage forms make functional food more like snacks, with good taste and fun at the same time.



Function & taste beyond the brand


The world is welcoming a wave of new brands, especially the food industry. The new brands bring more than 20Billion USD market value in China. Investigation found that new generation focus on function and taste, a strong brand isn't enough to lock in a sale. They are clear about life priorities and focus on quality of life.


Innovate formulation, proved function and good taste is the key factors that young generation focused on. With 30-year of experience on natural ingredient, we can give more diversity to our products' efficacy. Then validate the function and taste by Efficacy Evaluation Lab & Sensory Evaluation Lab, to make sure the scientific and uniqueness of formulation for our brand customer.



Convenience first, Take it anytime, anywhere,


To satisfy young generation’s different scene requirements, we pack the products with portable and designed packaging.

No water?

3S MIM powder can melt in mouth fast without water.

Can’t swallow?

NANOPOP bubble tablet can be melt on tongue, with bubble & good taste.

No cup?

3F FD block can be taken like eating yogurt cubes, with crunchy texture.


For Example:

Imagine that after fitness, you need to take 30g protein powder. First, you need to find a cup, dissolve the protein powder in water, for protein powder is hard to dissolve, you must shake it constantly. After drinking, you need to wash the cup immediately, or the residual protein solution will become a medium for microorganisms in the air. But now, we just need to tear open the package of a protein FD Block, then throw the block into mouth. Convenience, fast and efficient is what young people are pursuing.


Skin-care Cases Show

In an era of blossoming oral beauty products, the new generation has become the consumption main force of the oral beauty food industry.



    

Anti- Glycation 3NC Drink

Main ingredients:

Ti-RoxCR Rosa roxburghii Extract,

Lycopene, Embergia powder,

Liriodendron nigrum fruit powder, Lycopene


Taste: Fruit and Flower Tea Fragrance

Application: Whitening, Anti-cellulite


      




Skin Anti-aging MIM Powder

Main ingredients:

Cherry blossom extract,

Black tea extract,Niacinamide, Astaxanthin,

           Buddha's hand powder, Collagen tripeptide


Taste: Fruity, sweet, and sour taste.

Function: Antioxidant and antiaging

     


Skin hydrating FD Block

Main ingredients:

Collagen Tripeptide,

Sodium Hyaluronate,

Elastin Peptide,

Ti-RoxCR Rosa roxburghii Extract


Taste: crispy, sweet, with a little sour

Application: skin hydrating snacks




Contact emma.hsin@taiyi-nb.com to customize a unique product, we 'll always reply you in 24h.


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