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Global Aging Collides with the “Women's Economy” and the Rise of the $100 Billion Menopause Market
Views: 52 Publish Time: 2025-04-17
When global aging meets the awakening of the “she-economy,” a long-neglected 100-billion-dollar market is poised for explosive growth. Women's health, especially menopause health, has become one of the most certain business opportunities in the coming years. From raw material suppliers, OEMs to brands, companies from all parts of the industry chain have been laying out this track, pushing the women's health industry from the periphery to the mainstream and forming a profound paradigm shift.
**Market Awakening: The Underestimated Migration of the “Silver-Haired She Economy
According to the United Nations, by 2030, the global population of menopausal women will exceed 1.2 billion, of which more than 210 million will be menopausal women in China. Menopause usually occurs between the ages of 45-55, and women at this stage not only face physiological changes such as hot flashes, mood swings, and sleep disorders, but may also experience multiple challenges such as psychological anxiety and social role changes. However, despite the huge market demand, the supply side is woefully inadequate.GenM research points out that the UK menopausal supplements market alone is set to soar to £100 million by 2028, while the annual spending power of women aged 45-55 in the health and beauty sector is a staggering £2.4 billion.
**Imbalance between supply and demand: market contradictions and business opportunities**
The core contradiction in the current market is that:** the health needs of menopausal women have not been adequately met**. Traditionally, menopause is often regarded as a “natural aging process”, leading many women to “put up with it” rather than actively seek solutions. However, as post-70s and post-80s women enter menopause, their consumer attitudes are more modernized and they are more willing to pay for health management. This group has strong consumption ability, but there is still a lack of personalized and scientific products for menopause in the market, which provides huge innovation space for brands.
**Industry Upgrade: Value Reconstruction from Universalization to Precision***
In the past, the menopausal health market was mainly dominated by hormone replacement therapy (HRT) and traditional proprietary Chinese medicines (e.g. Jing Xin Oral Liquid). Today, the industry is undergoing three major changes:
1. **Scientific formulation upgrade**
2. **Digitalized health management**.
3. **Consumption Scene Expansion**: Extending from pharmaceuticals to functional foods (e.g., collagen supplements, sleep-aid gummies), beauty care (e.g., anti-aging skincare products), and mental health services, forming a whole-life-cycle health ecosystem.
Conclusion
The rise of the menopausal health market is not only a business opportunity, but also a correction of society's long-term neglect of women's health. With the joint promotion of technology, capital and consumer awareness, this track will be extended from the medical to the consumer field, and become the most promising growth point in the “silver hair her economy”. In the future, whoever can accurately capture the needs of menopausal women will have a head start in the 100 billion market.
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